We worked closely with Travel Channel’s traditional agencies to launch the network’s new "Catch the Travel Bug" campaign. Commercials, banners, and redesigned social networking sites all drove to our minisite.
NOTE: To get the feel for this work, I highly suggest that you visit thelive minisite.
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Our minisite took the form of an unusual and highly visual personality test, which challenged users with probing travel-related questions. Each of the questions was both weird and based on actual psychological principles.
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After the quiz, users were presented with a detailed personality analysis and recommended Travel Bug treatment, which of course included custom Travel Channel programming suggestions. NOTE: The network was able to promote its own advertising minisite as a new entertainment property and thus sell space within it to other advertisers -- see the Chase banner in the upper right.