We knew our Super Bowl commercial would generate massive traffic to our YouTube page, so we extended the brand experience with a surprising takeover featuring the TV spot's star, Richard Lewis. In less than a month, it received over 3 million views and doubled our subscriber base.
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After the commercial plays, the background image of Richard Lewis comes to life. He introduces himself as the user's hungry side and launches a whiny rant about typical YouTube videos.
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The user's hungry side takes control and begins clicking through real YouTube videos, offering his mocking commentary along the way.
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If the viewer quits the experience or the video comes to its natural end, the user's hungry side takes a bite of a Snickers and promptly disappears.
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We focused our banner placements on sites that hosted or critiqued Super Bowl commercials to draw users who were interested in the subject toward our YouTube page.
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We focused our banner placements on sites that hosted or critiqued Super Bowl commercials to draw users who were interested in the subject toward our YouTube page.
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We worked with our search agency to secure top placements in searches relating to the Super Bowl, commercials, and Snickers, and wrote copy that teased the full experience.